Co-management of purchasing and marketing: Why, when and how?

S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.

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Industrial Marketing Management
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27--36
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Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
Wagner, S. M., & Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.
@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing: Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner, Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }
Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.
S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, pp. 27--36.

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