Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
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Journal Article
Author
Ulaga, Wolfgang;
Eggert, Andreas
Publishing Year
Journal Title
Journal of marketing
Issue
1
Page
119--136
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Ulaga W, Eggert A. Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of marketing. 2006;(1):119--136.
Ulaga, W., & Eggert, A. (2006). Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of Marketing, (1), 119--136.
@article{Ulaga_Eggert_2006, title={Value-based differentiation in business relationships: Gaining and sustaining key supplier status}, number={1}, journal={Journal of marketing}, author={Ulaga, Wolfgang and Eggert, Andreas}, year={2006}, pages={119--136} }
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1 (2006): 119--136.
W. Ulaga and A. Eggert, “Value-based differentiation in business relationships: Gaining and sustaining key supplier status,” Journal of marketing, no. 1, pp. 119--136, 2006.
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1, 2006, pp. 119--136.
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