Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects

L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.

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Journal Article | English
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Journal of the Academy of Marketing Science
Volume
44
Issue
1
Page
88-107
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Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2016}, pages={88–107} }
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107.
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016.
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107.

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