Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities

H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.

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2014 AMA Winter Marketing Educators’ Proceedings
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Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: 2014 AMA Winter Marketing Educators’ Proceedings. ; 2014.
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” 2014 AMA Winter Marketing Educators’ Proceedings, 2014.

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