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727 Publications
2019 | Journal Article | LibreCat-ID: 13457
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
2019 | Conference Paper | LibreCat-ID: 8538
Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
LibreCat
| DOI
R.-M. Johansson-Pajala, K. Thommes, J.A. Hoppe, O. Tuisku, L. Hennala, S. Pekkarinen, H. Melkas, C. Gustafsson, in: J. Zhou, G. Salvendy (Eds.), HCII 2019, Springer, Cham, 2019, pp. 212–227.
2019 | Book Chapter | LibreCat-ID: 18906
Personalwirtschaft
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
LibreCat
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
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| DOI
| Download (ext.)
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
LibreCat
| DOI
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat
| DOI
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
LibreCat
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
LibreCat
| DOI
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
LibreCat
| DOI
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
2019 | Dissertation | LibreCat-ID: 49216
How corporate architecture affects job seekers. Experimental evidence of signal-based mechanism.
K. Radermacher, How Corporate Architecture Affects Job Seekers. Experimental Evidence of Signal-Based Mechanism., Universitätsbibliothek, 2019.
LibreCat
K. Radermacher, How Corporate Architecture Affects Job Seekers. Experimental Evidence of Signal-Based Mechanism., Universitätsbibliothek, 2019.
2019 | Journal Article | LibreCat-ID: 59798
Mein Büro - Dein Büro
K. Radermacher, D. Tovote, Personlawirtschaft (2019) 51–53.
LibreCat
K. Radermacher, D. Tovote, Personlawirtschaft (2019) 51–53.
2018 | Mastersthesis | LibreCat-ID: 3313
Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3314
The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
LibreCat
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3315
Sentiment Analysis of User-generated Ratings in the Sharing Economy
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
LibreCat
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
2018 | Mastersthesis | LibreCat-ID: 3316
Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
2018 | Journal Article | LibreCat-ID: 3516
Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
LibreCat
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
2018 | Journal Article | LibreCat-ID: 5772
What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
LibreCat
| Files available
| DOI
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2018).