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3399 Publications


2018 | Conference Paper | LibreCat-ID: 46678
The bright and dark side of service quality signals: A contingency perspective
S. Henkelmann, E. Böhm, C. Cramer, A. Eggert, in: 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
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2018 | Conference Paper | LibreCat-ID: 46677
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 47915 LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 47916 LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 47914 LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 49099
Erfolgsfaktoren für Inklusion und Diversität in Unternehmen
B. Krebs, R. Kabst, PERSONALquartely 4 (2018).
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2018 | Book Chapter | LibreCat-ID: 4946
Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
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2018 | Book Chapter | LibreCat-ID: 4928
Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
LibreCat | DOI
 

2018 | Book Chapter | LibreCat-ID: 50364
Einsatz der Risikoanalyse als Instrument des Investitionscontrollings
C. Koch, in: S. Betz (Ed.), Industrielles Controlling - Planung, Steuerung und Kontrolle von Beschaffung, Produktion und Logistik, 2nd ed., Dr. Kovac, Hamburg, 2018, pp. 179–207.
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2018 | Book Chapter | LibreCat-ID: 50373
Kostenorientiertes Management von Logistikdienstleistern
C. Puls, in: S. Betz (Ed.), Industrielles Controlling - Planung, Steuerung und Kontrolle von Beschaffung, Produktion und Logistik, 2nd ed., Dr. Kovac, Hamburg, 2018, pp. 13–42.
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2018 | Book Chapter | LibreCat-ID: 50393
Integrierte, ökologieorientierte Produktlebenszyklusrechnung
O. Opitz, in: S. Betz (Ed.), Industrielles Controlling - Planung, Steuerung und Kontrolle von Beschaffung, Produktion und Logistik, 2nd ed., Dr. Kovac, Hamburg, 2018, pp. 277–317.
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2018 | Book Chapter | LibreCat-ID: 50404
Integrierte, ökologieorientierte Produktlebenszyklusrechnung
C. Faupel, in: S. Betz (Ed.), Industrielles Controlling - Planung, Steuerung und Kontrolle von Beschaffung, Produktion und Logistik, 2nd ed., Dr. Kovac, Hamburg, 2018, pp. 277–317.
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2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat | DOI
 

2018 | Conference Paper | LibreCat-ID: 45745
Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Conference Paper | LibreCat-ID: 45744
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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2018 | Journal Article | LibreCat-ID: 50996
Berufsbildung der Zukunft braucht (anders) professionalisierte Ausbilder_innen
K. Kiepe, H. Jahnke, Berufsbildung 171 (2018) 43–44.
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2018 | Journal Article | LibreCat-ID: 4419
Experiential or Self-Regulated Learning: A Critical Reflection of Entrepreneurial Learning Processes
A.P. Fust, T. Jenert, C. Winkler, Entrepreneurship Research Journal 8 (2018) 1–11.
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2018 | Conference Paper | LibreCat-ID: 4537 LibreCat
 

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