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58 Publications
2011 | Conference Paper | LibreCat-ID: 46700
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.
2011 | Journal Article | LibreCat-ID: 46641
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
LibreCat
| DOI
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
2010 | Conference Paper | LibreCat-ID: 46705
Industrial services, product innovations, and firm profitability: A longitudinal analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.
2010 | Conference Paper | LibreCat-ID: 46706
Exploring the effects of referral reward programs on satisfied and dissatisfied customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
2010 | Conference Paper | LibreCat-ID: 46704
Disentangling the revenue and cost implications of the service transition: A latent growth analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: ISBM 2010 Academic Conference, Boston, MA, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: ISBM 2010 Academic Conference, Boston, MA, 2010.
2010 | Conference Paper | LibreCat-ID: 46703
Referral reward programs: A means for service recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
LibreCat
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
2009 | Conference Paper | LibreCat-ID: 46708
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 38th EMAC Annual Conference, Nantes, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 38th EMAC Annual Conference, Nantes, 2009.
2009 | Conference Paper | LibreCat-ID: 46707
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing Congress, Oslo, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing Congress, Oslo, 2009.