Exploring the effects of referral reward programs on satisfied and dissatisfied customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
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Garnefeld, I.;
Münkhoff, EvaLibreCat ;
Hogreve, J.;
Eggert, A.
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Proceedings Title
2010 AMA Winter Academic Conference, New Orleans, LA
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2010 AMA Winter Academic Conference
Conference Location
New Orleans, LA
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Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the effects of referral reward programs on satisfied and dissatisfied customers. In: 2010 AMA Winter Academic Conference, New Orleans, LA. ; 2010.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the effects of referral reward programs on satisfied and dissatisfied customers. 2010 AMA Winter Academic Conference, New Orleans, LA. 2010 AMA Winter Academic Conference, New Orleans, LA.
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the effects of referral reward programs on satisfied and dissatisfied customers}, booktitle={2010 AMA Winter Academic Conference, New Orleans, LA}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2010} }
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the effects of referral reward programs on satisfied and dissatisfied customers,” presented at the 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.
Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.