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46 Publications


2013 | Conference Paper | LibreCat-ID: 45749
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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2012 | Conference Paper | LibreCat-ID: 45750
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 45752
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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