Three Perspectives for Making Loyalty Programs More Effective
L. Steinhoff, R.W. Palmatier, in: A. Geyer-Schulz, L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), KIT Scientific Publishing, Karlsruhe, 2014, pp. 147–152.
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Book Chapter
| Published
| English
Author
Steinhoff, LenaLibreCat;
Palmatier, R. W.
Book Editor
Geyer-Schulz, A.;
Meyer-Waarden, L.
Publishing Year
Book Title
Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)
Page
147-152
LibreCat-ID
Cite this
Steinhoff L, Palmatier RW. Three Perspectives for Making Loyalty Programs More Effective. In: Geyer-Schulz A, Meyer-Waarden L, eds. Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1). KIT Scientific Publishing; 2014:147-152. doi:10.5445/KSP/1000038784/16
Steinhoff, L., & Palmatier, R. W. (2014). Three Perspectives for Making Loyalty Programs More Effective. In A. Geyer-Schulz & L. Meyer-Waarden (Eds.), Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1) (pp. 147–152). KIT Scientific Publishing. https://doi.org/10.5445/KSP/1000038784/16
@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/16.
L. Steinhoff and R. W. Palmatier, “Three Perspectives for Making Loyalty Programs More Effective,” in Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), A. Geyer-Schulz and L. Meyer-Waarden, Eds. Karlsruhe: KIT Scientific Publishing, 2014, pp. 147–152.
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, KIT Scientific Publishing, 2014, pp. 147–52, doi:10.5445/KSP/1000038784/16.
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