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47 Publications
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81. http://dx.doi.org/10.1108/09564231311304198
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, L., & Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series (pp. 13–105).
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| Files available
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
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