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50 Publications
2014 | Book Chapter | LibreCat-ID: 45735
Eggert, A., I. Garnefeld, and Lena Steinhoff. “How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?” In Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, 31–36. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/04.
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| DOI
2014 | Book Chapter | LibreCat-ID: 45736
Steinhoff, Lena, and R. W. Palmatier. “Three Perspectives for Making Loyalty Programs More Effective.” In Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1), edited by A. Geyer-Schulz and L. Meyer-Waarden, 147–52. Karlsruhe: KIT Scientific Publishing, 2014. https://doi.org/10.5445/KSP/1000038784/16.
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
Henderson, C. M., Lena Steinhoff, and R. W. Palmatier. Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series., 2014.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.” Journal of Service Management 24, no. 1 (2013): 64–81. http://dx.doi.org/10.1108/09564231311304198.
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
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| Files available
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., I. Garnefeld, and Lena Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., I. Garnefeld, and Lena Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., I. Garnefeld, and Lena Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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