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558 Publications


2014 | Conference Paper | LibreCat-ID: 7728
@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }
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2014 | Conference Paper | LibreCat-ID: 7729
@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }
LibreCat
 

2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
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2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
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2014 | Journal Article | LibreCat-ID: 5714
@article{Schumann_Wünderlich_Evanschitzky_2014, title={Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.}, volume={90}, number={1}, journal={Journal of Retailing}, publisher={Elsevier}, author={Schumann, Jan H and Wünderlich, Nancy and Evanschitzky, Heiner}, year={2014}, pages={111–118} }
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2014 | Journal Article | LibreCat-ID: 5778
@article{Schnedler_2014, title={Playing hard to get: an economic rationale for crowding out of intrinsically motivated behavior (with C. Vanberg)}, journal={European Economic Review}, author={Schnedler, Wendelin}, year={2014} }
LibreCat | Files available
 

2014 | Journal Article | LibreCat-ID: 444
@article{Mir Djawadi_Fahr_Turk_2014, title={Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change}, DOI={10.1016/j.jval.2014.08.2669}, number={8}, journal={Value in Health}, publisher={Elsevier}, author={Mir Djawadi, Behnud and Fahr, Rene and Turk, Florian}, year={2014}, pages={814–822} }
LibreCat | Files available | DOI
 

2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
 

2014 | Journal Article | LibreCat-ID: 4872
@article{Djawadi_Fahr_Turk_2014, title={“Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change”}, volume={17}, number={8}, journal={Value in Health}, author={Djawadi, Behnud Mir and Fahr, Rene and Turk, Florian}, year={2014}, pages={814–822} }
LibreCat
 

2014 | Report | LibreCat-ID: 4922
@book{Janssen_Fahr_2014, title={The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe}, author={Janssen, Elmar and Fahr, Rene}, year={2014} }
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