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550 Publications


2014 | Journal Article | LibreCat-ID: 5463
@article{Strohmeier_Kabst_2014, title={Configurations of e-HRM - An Empirical Exploration.}, volume={36}, number={4}, journal={Employee Relations.}, author={Strohmeier, S and Kabst, Rüdiger}, year={2014}, pages={333–353} }
LibreCat
 

2013 | Conference Abstract | LibreCat-ID: 21133
@inproceedings{Oertel_Thommes_Walgenbach_2013, title={Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations}, DOI={10.5465/ambpp.2013.11642abstract}, booktitle={Academy of Management Annual Meeting Proceedings}, author={Oertel, Simon and Thommes, Kirsten and Walgenbach, Peter}, editor={Atinc, GucluEditor}, year={2013} }
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Exploring differential effects of product and service innovations on industrial firms’ financial performance}, booktitle={2013 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
@article{Wünderlich_Wangenheim_Bitner_2013, title={High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.}, volume={16}, number={1}, journal={Journal of Service Research}, publisher={SAGE Publications Sage CA: Los Angeles, CA}, author={Wünderlich, Nancy and Wangenheim, Florian V and Bitner, Mary Jo}, year={2013}, pages={3–20} }
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