Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

550 Publications


2014 | Journal Article | LibreCat-ID: 5463
Strohmeier, S, and Rüdiger Kabst. “Configurations of E-HRM - An Empirical Exploration.” Employee Relations. 36, no. 4 (2014): 333–53.
LibreCat
 

2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, Simon, Kirsten Thommes, and Peter Walgenbach. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.” In Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013. https://doi.org/10.5465/ambpp.2013.11642abstract.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” In Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
LibreCat
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Citation Style: Chicago

Export / Embed