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550 Publications


2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management., 51(4), 601–623.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., Schwens, C., & Kabst, R. (2012). Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift Für Betriebswirtschaft (ZfB)., 82(3), 143–165.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., Schwens, C., Kabst, R., & Hornung, F. (2012). Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift Für Betriebswirtschaft (ZfB)., 82(5), 539–583.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, H., Isidor, R., & Bäuerle, N. (2012). Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods, 6(1), 61–75.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
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