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544 Publications


2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6107
Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40).
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2011 | Misc | LibreCat-ID: 6108
Kabst, R. (2011). Editorial: Mitarbeiter führen: Ein alter Hut? (Vol. 3).
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., Schwens, C., & Kabst, R. (2011). SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics. In A. Verbeke, A. T. Tavares-Lehmann, & R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6) (6th ed., pp. 21–49). Emerald Group Publishing Ltd.
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2011 | Conference Paper | LibreCat-ID: 6282
Isidor, R., Steinmetz, H., & Kabst, R. (2011). Beschäftigungsformen und OCB: der moderierende Einfluss von Arbeitszufriedenheit.
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2011 | Conference Paper | LibreCat-ID: 6289
Schneid, M., Isidor, R., Steinmetz, H., Kabst, R., & Weber, H. (2011). Der Einfluss bio-demographischer und aufgabenorientierter Diversität auf die Leistung von Teams: Eine Metaanalyse.
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2011 | Conference Paper | LibreCat-ID: 6292
Schneid, M., Isidor, R., Steinmetz, H., Kabst, R., & Diehl, A. (2011). Age diversity and team outcomes: A quantitative review. .
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2011 | Conference Paper | LibreCat-ID: 6294
Baum, M., Schaefer, M., & Kabst, R. (2011). Advertisement-Image congruity in the recruitment context.
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2011 | Conference Paper | LibreCat-ID: 6295
Wehner, M. C., Giardini, A., & Kabst, R. (2011). Applicant reactions to outsourcing of the recruitment: Does corporate image compensate for negative applicant reactions?
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2011 | Conference Paper | LibreCat-ID: 6296
Wehner, M. C., Kabst, R., Meifert, M., & Cunz, L. M. (2011). Der Personalverantwortliche als „Strategic Architect“: Persönliche Einstellung oder subjektive Norm?
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2011 | Conference Paper | LibreCat-ID: 6297
Deutscher, F., Schwens, C., Zapkau, F. B., & Kabst, R. (2011). Die komplementäre Wirkung von unternehmerischer Orientierung, Marktorientierung und Lernorientierung auf den Unternehmenserfolg junger Technologieunternehmen.
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2011 | Conference Paper | LibreCat-ID: 6302
Zapkau, F. B., Schwens, C., Steinmetz, H., & Kabst, R. (2011). Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An empirical Analysis based on the Theory of Planned Behavior.
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