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550 Publications


2012 | Journal Article | LibreCat-ID: 5515
Wehner MC, Giardini A, Kabst R. Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management. 2012;51(4):601-623.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche J, Schwens C, Kabst R. Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(3):143-165.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor R, Schwens C, Kabst R, Hornung F. Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(5):539-583.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz H, Isidor R, Bäuerle N. Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods. 2012;6(1):61-75.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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