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706 Publications
2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
Wünderlich N, Heinonen K, Ostrom AL, et al. Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing. 2015;29(6/7):442-447.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson A, Aksoy L, Brady MK, et al. Conducting Service Research that Matters. Journal of Services Marketing. 2015;29(6/7):425-429.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer A, Wünderlich N, Von Wangenheim F. The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly. 2015;39(1):177-200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters. 2015;26(2):127-139.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert A, Steinhoff L, Garnefeld I. Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research. 2015;18(2):210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho H, Eggert A, Haas A, Ulaga W. How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management. 2015:12--21.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
Djawadi BM, Fahr R. “...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology. 2015;48:48-59.
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