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706 Publications
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Lena Steinhoff, and C. Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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2014 | Report | LibreCat-ID: 350
Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.
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| Files available
2014 | Dissertation | LibreCat-ID: 352
Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
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| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In Proceedings of the 39th Annual Macromarketing Conference, 2014.
LibreCat
2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships Between and among Service Providers and Customer Collectives.” In Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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