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706 Publications
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Lena Steinhoff, and C. Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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2014 | Report | LibreCat-ID: 350
Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.
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| Files available
2014 | Dissertation | LibreCat-ID: 352
Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
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| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In Proceedings of the 39th Annual Macromarketing Conference, 2014.
LibreCat
2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships Between and among Service Providers and Customer Collectives.” In Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.
LibreCat
2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, Behnud, Rene Fahr, and Florian Turk. “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, no. 8 (2014): 814–22. https://doi.org/10.1016/j.jval.2014.08.2669.
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| Files available
| DOI
2014 | Journal Article | LibreCat-ID: 4850
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1 (2014): 23--39.
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2014 | Journal Article | LibreCat-ID: 4872
Djawadi, Behnud Mir, Rene Fahr, and Florian Turk. “‘Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.’” Value in Health 17, no. 8 (2014): 814–22.
LibreCat
2014 | Report | LibreCat-ID: 4922
Janssen, Elmar, and Rene Fahr. The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe, 2014.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes, Kirsten, Michael Faure, and Klaus Heine. “The Internal Market and the Consumer: What Consumers Actually Choose.” Colum. J. Eur. L., 2014, 47.
LibreCat
2014 | Journal Article | LibreCat-ID: 4971
Thommes, Kirsten, Agnes Akkerman, Ren{\’e} Torenvlied, and Marieke Born. “The Dark Side of Solidarity: Social Norms and Social Relations in the Aftermath of Strikes.” Industrial Relations Journal, no. 4 (2014): 348--367.
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
Schneider, M, and A Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management 7, no. 1 (2014): 312–328.
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
Eggert, A, C Thiesbrummel, and C Deutscher. “Differential Effects of Product and Service Innovations on the Financial Performance of Industrial Firms.” Journal of Business Market Management 7, no. 3 (2014): 380–405.
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