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706 Publications
2014 | Journal Article | LibreCat-ID: 4957
@article{Wozny_Schneider_2014, title={A matter of degree: the continuing training gap for women in Europe}, number={2}, journal={Socio-Economic Review}, author={Wozny, Caroline and Schneider, Martin}, year={2014}, pages={353--379} }
LibreCat
2014 | Book | LibreCat-ID: 45719
@book{Steinhoff_2014, place={Wiesbaden}, title={Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, DOI={10.1007/978-3-658-06357-3}, publisher={Springer Gabler}, author={Steinhoff, Lena}, year={2014} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45735
@inbook{Eggert_Garnefeld_Steinhoff_2014, place={Karlsruhe}, title={How Profound Is the Allure of Endowed Status in Hierarchical Loyalty Programs?}, DOI={10.5445/KSP/1000038784/04}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={31–36} }
LibreCat
| DOI
2014 | Book Chapter | LibreCat-ID: 45736
@inbook{Steinhoff_Palmatier_2014, place={Karlsruhe}, title={Three Perspectives for Making Loyalty Programs More Effective}, DOI={10.5445/KSP/1000038784/16}, booktitle={Customer & Service Systems, Special Issue: Customer Empowerment, 1 (1)}, publisher={KIT Scientific Publishing}, author={Steinhoff, Lena and Palmatier, R. W.}, editor={Geyer-Schulz, A. and Meyer-Waarden, L.}, year={2014}, pages={147–152} }
LibreCat
| DOI
2014 | Working Paper | LibreCat-ID: 45755
@book{Henderson_Steinhoff_Palmatier_2014, title={Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty, Marketing Science Institute (MSI) Working Paper Series.}, author={Henderson, C. M. and Steinhoff, Lena and Palmatier, R. W.}, year={2014}, pages={14–121} }
LibreCat
| Files available
2013 | Conference Abstract | LibreCat-ID: 21133
@inproceedings{Oertel_Thommes_Walgenbach_2013, title={Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations}, DOI={10.5465/ambpp.2013.11642abstract}, booktitle={Academy of Management Annual Meeting Proceedings}, author={Oertel, Simon and Thommes, Kirsten and Walgenbach, Peter}, editor={Atinc, GucluEditor}, year={2013} }
LibreCat
| DOI
2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat