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704 Publications
2012 | Journal Article | LibreCat-ID: 5518
Internationaler Joint Venture Erfolg: Eine Meta-Analyse.
R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 539–583.
LibreCat
R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 539–583.
2012 | Journal Article | LibreCat-ID: 5519
Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.
H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
LibreCat
H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
2012 | Conference Paper | LibreCat-ID: 46698
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
2012 | Conference Paper | LibreCat-ID: 46699
Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
2012 | Conference Paper | LibreCat-ID: 45750
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
2012 | Conference Paper | LibreCat-ID: 45751
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
2011 | Conference Paper | LibreCat-ID: 7746
‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7747
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7802
Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7803
All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7804
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7805
Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7806
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7807
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
2011 | Journal Article | LibreCat-ID: 5719
Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.
N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
LibreCat
N. Wünderlich, J.H. Schumann, F. v Wangenheim, H.H. Holzmüller, Zeitschrift für Betriebswirtschaft 81 (2011) 977–1001.
2011 | Misc | LibreCat-ID: 6104
Ausgewogener Prozess
M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011.
LibreCat
M.C. Wehner, R. Kabst, P.M. Kötter, Ausgewogener Prozess, 2011.
2011 | Misc | LibreCat-ID: 6106
Bewerber wertschätzen
M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011.
LibreCat
M.C. Wehner, R. Kabst, Bewerber Wertschätzen, 2011.
2011 | Misc | LibreCat-ID: 6107
Eine vergessene Disziplin
R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011.
LibreCat
R. Kabst, M. Meifert, M.C. Wehner, Eine Vergessene Disziplin, 2011.
2011 | Misc | LibreCat-ID: 6108
Editorial: Mitarbeiter führen: Ein alter Hut?
R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.
LibreCat
R. Kabst, Editorial: Mitarbeiter Führen: Ein Alter Hut?, 2011.
2011 | Book Chapter | LibreCat-ID: 6151
SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics
B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann, R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
LibreCat
B. Maekelburger, C. Schwens, R. Kabst, in: A. Verbeke, A.T. Tavares-Lehmann, R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.