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706 Publications


2011 | Journal Article | LibreCat-ID: 5548
International Entrepreneurship: A Meta-Analysis.
C. Schwens, R. Isidor, M. Bierwerth, R. Kabst, Best Paper Proceedings of the 2011 Academy of Management. (2011).
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2011 | Journal Article | LibreCat-ID: 5549 LibreCat
 

2011 | Journal Article | LibreCat-ID: 5553 LibreCat
 

2011 | Report | LibreCat-ID: 668
"To infinity and beyond!" - A genre-specific film analysis of movie success mechanisms
D. Kaimann, “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms, Universität Paderborn, 2011.
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2011 | Conference Paper | LibreCat-ID: 46702 LibreCat
 

2011 | Conference Paper | LibreCat-ID: 46701
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
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2011 | Journal Article | LibreCat-ID: 4938 LibreCat
 

2011 | Journal Article | LibreCat-ID: 4916
Expatriate compensation packages: what do employees prefer?
D. Warneke, M. Schneider, Cross Cultural Management: An International Journal (2011) 236--256.
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2011 | Conference Paper | LibreCat-ID: 45752
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Referral Reward Programs: A Means for Service Recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Book (Editor) | LibreCat-ID: 5720
Geschäftsmodelle in virtuellen Spielwelten
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
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