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704 Publications
2011 | Journal Article | LibreCat-ID: 5553
Steinmetz H, Davidov E, Schmidt P. Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation. 2011;6(1):95-110.
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2011 | Report | LibreCat-ID: 668
Kaimann D. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn; 2011.
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| Files available
2011 | Conference Paper | LibreCat-ID: 46702
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 46701
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007
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| DOI
2011 | Journal Article | LibreCat-ID: 4938
Schneider M, Rütten K-G. Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. Personal. 2011;(2):6--8.
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2011 | Journal Article | LibreCat-ID: 4916
Warneke D, Schneider M. Expatriate compensation packages: what do employees prefer? Cross Cultural Management: An International Journal. 2011;(2):236--256.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
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2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann S, Wünderlich N, Wangenheim F v., eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand; 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
Kabst R, Kötter PM, Meifert M, Wehner MC. HR Business Partner Gesucht. Vol 3.; 2010:6-9.
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