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724 Publications
2016 | Conference Paper | LibreCat-ID: 45747
The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
2015 | Mastersthesis | LibreCat-ID: 3309
Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
LibreCat
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.
2015 | Bachelorsthesis | LibreCat-ID: 3310
Die Veränderung des Mobilfunkmarktes durch die Discountanbieter
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
LibreCat
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.
2015 | Journal Article | LibreCat-ID: 288
How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry
J. Cox, D. Kaimann, Journal of Consumer Behaviour 14 (2015) 366–377.
LibreCat
| Files available
| DOI
J. Cox, D. Kaimann, Journal of Consumer Behaviour 14 (2015) 366–377.
2015 | Working Paper | LibreCat-ID: 21131
Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
LibreCat
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.
2015 | Working Paper | LibreCat-ID: 21132
Cooperation in Diverse Teams: The Role of Temporary Group Membership
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
LibreCat
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.
2015 | Journal Article | LibreCat-ID: 228
“…and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.
R. Fahr, B. Mir Djawadi, Journal of Economic Psychology (2015) 48–59.
LibreCat
| Files available
| DOI
R. Fahr, B. Mir Djawadi, Journal of Economic Psychology (2015) 48–59.
2015 | Conference Paper | LibreCat-ID: 7722
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
2015 | Conference Paper | LibreCat-ID: 7723
Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
2015 | Conference Paper | LibreCat-ID: 7724
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
2015 | Journal Article | LibreCat-ID: 5701
Futurizing” Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
LibreCat
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.
2015 | Journal Article | LibreCat-ID: 5703
Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
LibreCat
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.
2015 | Journal Article | LibreCat-ID: 5704
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
LibreCat
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.
2015 | Journal Article | LibreCat-ID: 5705
Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
LibreCat
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.
2015 | Journal Article | LibreCat-ID: 4847
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
LibreCat
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
2015 | Journal Article | LibreCat-ID: 4848
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
LibreCat
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
2015 | Journal Article | LibreCat-ID: 4849
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
2015 | Journal Article | LibreCat-ID: 4871
"...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment"
B.M. Djawadi, R. Fahr, Journal of Economic Psychology 48 (2015) 48–59.
LibreCat
B.M. Djawadi, R. Fahr, Journal of Economic Psychology 48 (2015) 48–59.
2015 | Book Chapter | LibreCat-ID: 4943
Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
LibreCat
| DOI
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
2015 | Journal Article | LibreCat-ID: 4968
Public good provision in blended groups of partners and strangers
C. Grund, C. Harbring, K. Thommes, Economics Letters (2015) 41--44.
LibreCat
C. Grund, C. Harbring, K. Thommes, Economics Letters (2015) 41--44.