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724 Publications
2014 | Conference Paper | LibreCat-ID: 46693
Münkhoff, Eva, A. Eggert, H. Terho, A. Haas, and W. Ulaga. “Salespersons’ Solution Crafting Capability: A Knowledge-Based Perspective.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46694
Eggert, A., A. Haas, H. Terho, W. Ulaga, and Eva Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 41341
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research 17, no. 1 (2014): 23–39. https://doi.org/10.1177/1094670513485823.
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| DOI
2013 | Conference Abstract | LibreCat-ID: 21133
Oertel, Simon, Kirsten Thommes, and Peter Walgenbach. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.” In Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013. https://doi.org/10.5465/ambpp.2013.11642abstract.
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| DOI
2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” In Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
LibreCat
2013 | Journal Article | LibreCat-ID: 6101
Kabst, Rüdiger, and M C Wehner. “Editorial: Internationales Personalmanagement: Den Kulturellen Kontext Gestalten.” PERSONALquartely 65, no. 4 (2013): 34–39.
LibreCat
2013 | Book Chapter | LibreCat-ID: 6147
Weber, P, and Rüdiger Kabst. “Unterstützung von Kommunalverwaltung Bei Bürgerbeteiligung.” In Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, edited by Hermann Hill, 145–52. Baden-Baden: Nomos, 2013.
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2013 | Conference Paper | LibreCat-ID: 6271
Weber, H, M Wehner, and Rüdiger Kabst. “Institutional Determinants of Work-Family Practices: An International Comparative Examination. ,” 2013.
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2013 | Conference Paper | LibreCat-ID: 6272
Golubovic, S, M Wehner, M Baum, and Rüdiger Kabst. “HR-Praktiken Und Innovation: Wie Können Wissens- Und Technologievorsprünge Im Unternehmen Generiert Werden?,” 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 6274
Isidor, R, M Wehner, C Li, and Rüdiger Kabst. “Institutional Pressures and Interorganizational Imitation: A Quasilongitudinal Analyses of Temporary Work in the UK and Germany,” 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 480
Frick, Bernd, and Robert Simmons. “The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley.” Journal of Business Economics 83, no. 2 (2013): 101–19. https://doi.org/10.1007/s11573-013-0652-x.
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| Files available
| DOI
2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, Ina, Andreas Eggert, Sabrina V Helm, and Stephen S Tax. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4 (2013): 17--32.
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
Haas, Alexander, Andreas Eggert, Harri Terho, and Wolfgang Ulaga. “Erfolgsfaktor Value-Based Selling—Verkaufen, Wenn Kundenorientierung Nicht Zum Erfolg Führt.” Marketing Review St. Gallen, no. 4 (2013): 64--73.
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