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745 Publications
2013 | Journal Article | LibreCat-ID: 5465
Baum, M., and Rüdiger Kabst. “Conjoint Implications on Job Preferences: The Moderating Role of Involvement.” International Journal of Human Resource Management (IJHRM)., vol. 24, no. 7, 2013, pp. 1393–417.
LibreCat
2013 | Journal Article | LibreCat-ID: 5478
Baum, M., and Rüdiger Kabst. “How to Attract Applicants in the Atlantic versus the Asia-Pacific Region? A Cross-National Analysis on China, India, Germany, and Hungary.” Journal of World Business (JWB)., vol. 48, no. 2, 2013, pp. 175–85.
LibreCat
2013 | Journal Article | LibreCat-ID: 5484
Haus, I., et al. “Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.” International Journal of Gender and Entrepreneurship (IJGE), vol. 5, no. 2, 2013, pp. 130–56.
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, Holger. “Analyzing Observed Composite Differences across Groups: Is Partial Measurement Invariance Enough?” European Journal of Research Methods for the Behavioral and Social Sciences., vol. 9, no. 1, 2013, pp. 1–12.
LibreCat
2013 | Book Chapter | LibreCat-ID: 4944
Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. .” Macht und Employment Relations , edited by Renate Ortlieb Heiko Hoßfeld, 2013.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.” Journal of Service Management, vol. 24, no. 1, 2013, pp. 64–81, doi:http://dx.doi.org/10.1108/09564231311304198.
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
LibreCat
| Files available
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler, 2013, doi:10.1007/978-3-658-02122-1.
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.
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