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724 Publications
2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
Baum, M., et al. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, 2012, pp. 235–53.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
Baum, M., and Rüdiger Kabst. “ Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B., et al. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS)., vol. 42, no. 5, 2012, pp. 458–76.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
Eberz, L. M., et al. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP)., vol. 26, no. 1, 2012, pp. 5–29.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
Wehner, M. C., et al. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 9, 2012, pp. 913–33.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S., and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, 2012, pp. 328–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., et al. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management., vol. 51, no. 4, 2012, pp. 601–23.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., et al. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 3, 2012, pp. 143–65.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods, vol. 6, no. 1, 2012, pp. 61–75.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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