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713 Publications
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40.
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2011 | Misc | LibreCat-ID: 6108
Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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2011 | Conference Paper | LibreCat-ID: 6282
Isidor, R., et al. Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit. 2011.
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2011 | Conference Paper | LibreCat-ID: 6289
Schneid, M., et al. Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse. 2011.
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2011 | Conference Paper | LibreCat-ID: 6292
Schneid, M., et al. Age Diversity and Team Outcomes: A Quantitative Review. . 2011.
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2011 | Conference Paper | LibreCat-ID: 6294
Baum, M., et al. Advertisement-Image Congruity in the Recruitment Context. 2011.
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2011 | Conference Paper | LibreCat-ID: 6295
Wehner, M. C., et al. Applicant Reactions to Outsourcing of the Recruitment: Does Corporate Image Compensate for Negative Applicant Reactions? 2011.
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2011 | Conference Paper | LibreCat-ID: 6296
Wehner, M. C., et al. Der Personalverantwortliche Als „Strategic Architect“: Persönliche Einstellung Oder Subjektive Norm? 2011.
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2011 | Conference Paper | LibreCat-ID: 6297
Deutscher, F., et al. Die Komplementäre Wirkung von Unternehmerischer Orientierung, Marktorientierung Und Lernorientierung Auf Den Unternehmenserfolg Junger Technologieunternehmen. 2011.
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2011 | Conference Paper | LibreCat-ID: 6302
Zapkau, F. B., et al. Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An Empirical Analysis Based on the Theory of Planned Behavior. 2011.
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2011 | Conference Paper | LibreCat-ID: 6304
Maekelburger, B., et al. The Influence of Entrepreneurial Traits on the Strategic Orientation and New Product Success in High-Technology Firms. 2011.
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2011 | Misc | LibreCat-ID: 6389
Kabst, Rüdiger, and M. C. Wehner. Methodology of the Cranet Survey - International Executive Report 2011, Cranfield. 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, Ina, et al. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1, 2011, pp. 93--107.
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