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724 Publications
2011 | Journal Article | LibreCat-ID: 5553
@article{Steinmetz_Davidov_Schmidt_2011, title={Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.}, volume={6}, number={1}, journal={Methodological Innovation}, author={Steinmetz, Holger and Davidov, E and Schmidt, P}, year={2011}, pages={95–110} }
LibreCat
2011 | Report | LibreCat-ID: 668
@book{Kaimann_2011, title={“To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms}, publisher={Universität Paderborn}, author={Kaimann, Daniel}, year={2011} }
LibreCat
| Files available
2011 | Journal Article | LibreCat-ID: 4938
@article{Schneider_Rütten_2011, title={Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt.}, number={2}, journal={Personal}, author={Schneider, Martin and Rütten, Karl-Georg}, year={2011}, pages={6--8} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4916
@article{Warneke_Schneider_2011, title={Expatriate compensation packages: what do employees prefer?}, number={2}, journal={Cross Cultural Management: An International Journal}, author={Warneke, Doris and Schneider, Martin}, year={2011}, pages={236--256} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Eggert, A. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin}, author={Hunter, G. and Garnefeld, I. and Steinhoff, Lena}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award)}, booktitle={2011 AMA Winter Academic Conference, Austin, TX}, author={Eggert, A. and Hogreve, J. and Ulaga, W. and Münkhoff, Eva}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}, booktitle={40th EMAC Annual Conference, Ljubljana}, author={Eggert, A. and Münkhoff, Eva and Thiesbrummel, C.}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={40th EMAC Annual Conference, Ljubljana}, author={Münkhoff, Eva and Garnefeld, I. and Bruns, A.}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
@article{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, volume={40}, DOI={10.1016/j.indmarman.2011.05.007}, number={5}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Münkhoff, Eva}, year={2011}, pages={661–670} }
LibreCat
| DOI
2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
@book{Ackermann_Wünderlich_Wangenheim_2010, place={München}, title={Geschäftsmodelle in virtuellen Spielwelten}, publisher={Books on Demand}, year={2010} }
LibreCat
2010 | Misc | LibreCat-ID: 6109
@book{Kabst_2010, series={Personal}, title={Editorial: Aufschwung mitgestalten}, volume={2}, author={Kabst, Rüdiger}, year={2010}, collection={Personal} }
LibreCat
2010 | Misc | LibreCat-ID: 6110
@book{Kabst_Kötter_Meifert_Wehner_2010, series={Personal}, title={HR Business Partner gesucht}, volume={3}, author={Kabst, Rüdiger and Kötter, P M and Meifert, M and Wehner, M C}, year={2010}, pages={6–9}, collection={Personal} }
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