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722 Publications
2011 | Journal Article | LibreCat-ID: 4938
Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt.
M. Schneider, K.-G. Rütten, Personal (2011) 6--8.
LibreCat
M. Schneider, K.-G. Rütten, Personal (2011) 6--8.
2011 | Journal Article | LibreCat-ID: 4916
Expatriate compensation packages: what do employees prefer?
D. Warneke, M. Schneider, Cross Cultural Management: An International Journal (2011) 236--256.
LibreCat
D. Warneke, M. Schneider, Cross Cultural Management: An International Journal (2011) 236--256.
2011 | Conference Paper | LibreCat-ID: 45752
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
2011 | Conference Paper | LibreCat-ID: 45753
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
2011 | Conference Paper | LibreCat-ID: 46702
Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award)
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Academic Conference, Austin, TX, 2011.
2011 | Conference Paper | LibreCat-ID: 46701
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference, Ljubljana, 2011.
2011 | Conference Paper | LibreCat-ID: 46700
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.
2011 | Journal Article | LibreCat-ID: 46641
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
LibreCat
| DOI
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.
2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7809
Referral Reward Programs: A Means for Service Recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
LibreCat
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
2010 | Book (Editor) | LibreCat-ID: 5720
Geschäftsmodelle in virtuellen Spielwelten
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
LibreCat
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
2010 | Misc | LibreCat-ID: 6109
Editorial: Aufschwung mitgestalten
R. Kabst, Editorial: Aufschwung Mitgestalten, 2010.
LibreCat
R. Kabst, Editorial: Aufschwung Mitgestalten, 2010.
2010 | Misc | LibreCat-ID: 6110
HR Business Partner gesucht
R. Kabst, P.M. Kötter, M. Meifert, M.C. Wehner, HR Business Partner Gesucht, 2010.
LibreCat
R. Kabst, P.M. Kötter, M. Meifert, M.C. Wehner, HR Business Partner Gesucht, 2010.
2010 | Misc | LibreCat-ID: 6112
Editorial: Verdrängte Herausforderung Demographie
R. Kabst, Editorial: Verdrängte Herausforderung Demographie, 2010.
LibreCat
R. Kabst, Editorial: Verdrängte Herausforderung Demographie, 2010.
2010 | Misc | LibreCat-ID: 6113
Was High-Performer besser machen: Was unterscheidet erfolgreiche von weniger erfolgreichen Unternehmen beim Employer Branding?
R. Kabst, M. Baum, A. Fortange, Was High-Performer Besser Machen: Was Unterscheidet Erfolgreiche von Weniger Erfolgreichen Unternehmen Beim Employer Branding?, 2010.
LibreCat
R. Kabst, M. Baum, A. Fortange, Was High-Performer Besser Machen: Was Unterscheidet Erfolgreiche von Weniger Erfolgreichen Unternehmen Beim Employer Branding?, 2010.