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724 Publications
2011 | Journal Article | LibreCat-ID: 5553
H. Steinmetz, E. Davidov, and P. Schmidt, “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.,” Methodological Innovation, vol. 6, no. 1, pp. 95–110, 2011.
LibreCat
2011 | Report | LibreCat-ID: 668
D. Kaimann, “To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms. Universität Paderborn, 2011.
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| Files available
2011 | Journal Article | LibreCat-ID: 4938
M. Schneider and K.-G. Rütten, “Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt.,” Personal, no. 2, pp. 6--8, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 4916
D. Warneke and M. Schneider, “Expatriate compensation packages: what do employees prefer?,” Cross Cultural Management: An International Journal, no. 2, pp. 236--256, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46702
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award),” presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi: 10.1016/j.indmarman.2011.05.007.
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| DOI
2010 | Conference Paper | LibreCat-ID: 7808
I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis,” in Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
B. Frick, A. Eggert, and J. Hogreve, “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis,” in Proceedings of the 39th EMAC Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis,” in Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
S. Ackermann, N. Wünderlich, and F. v. Wangenheim, Eds., Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand, 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6109
R. Kabst, Editorial: Aufschwung mitgestalten, vol. 2. 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
R. Kabst, P. M. Kötter, M. Meifert, and M. C. Wehner, HR Business Partner gesucht, vol. 3. 2010, pp. 6–9.
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