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131 Publications
2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
LibreCat
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
LibreCat
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
2017 | Journal Article | LibreCat-ID: 4838
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
LibreCat
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
2017 | Journal Article | LibreCat-ID: 4840
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
LibreCat
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
2017 | Book (Editor) | LibreCat-ID: 4908
Kundenwert
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
LibreCat
| DOI
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
2017 | Book Chapter | LibreCat-ID: 4941
Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
LibreCat
| DOI
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
2017 | Book Chapter | LibreCat-ID: 4942
Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
LibreCat
| DOI
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
LibreCat
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
2017 | Conference Paper | LibreCat-ID: 5479
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, (2017).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2017).
2017 | Conference Paper | LibreCat-ID: 5482
Managing the Necessary Evil: Can Payment Methods Reduce Product Returns
I. Garnefeld, E. Boehm, L. Feider, (2017).
LibreCat
I. Garnefeld, E. Boehm, L. Feider, (2017).