Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2017 | Journal Article | LibreCat-ID: 4836
H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” Industrial Marketing Management, pp. 42--55, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” Journal of the Academy of Marketing Science, no. 4, pp. 467--489, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
A. Eggert, E. Boehm, and C. Cramer, “Business service outsourcing in manufacturing firms: an event study,” Journal of Service Management, no. 3, pp. 476--498, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
E. Boehm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,” Industrial Marketing Management, pp. 101--111, 2017.
LibreCat
2017 | Book Chapter | LibreCat-ID: 5005
I. Garnefeld, E. Boehm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert, 2017, pp. 599--624.
LibreCat
2017 | Conference Paper | LibreCat-ID: 5479
A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.
LibreCat
2017 | Conference Paper | LibreCat-ID: 5482
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.” 2017.
LibreCat