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131 Publications
2017 | Journal Article | LibreCat-ID: 4836
Terho, H., Eggert, A., Ulaga, W., Haas, A., & Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
LibreCat
2017 | Journal Article | LibreCat-ID: 4837
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
LibreCat
2017 | Journal Article | LibreCat-ID: 4838
Eggert, A., Boehm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
LibreCat
2017 | Journal Article | LibreCat-ID: 4840
Boehm, E., Eggert, A., & Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
LibreCat
2017 | Book (Editor) | LibreCat-ID: 4908
Helm, S., Günter, B., & Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_2
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, S., Günter, B., & Eggert, A. (2017). Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In Kundenwert (pp. 3–34). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10920-2_1
LibreCat
| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, I., Boehm, E., & Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Kundenwert (pp. 599--624).
LibreCat
2017 | Conference Paper | LibreCat-ID: 5479
Eggert, A., Steinhoff, L., & Witte, C. (2017). The Loyalty Effect of Gift Purchases.
LibreCat
2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I., Boehm, E., & Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.
LibreCat