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3727 Publications


2009 | Book (Editor) | LibreCat-ID: 2792
Proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry
D. Kundisch, D. Veit, T. Weitzel, C. Weinhardt, eds., Proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, Springer, Heidelberg, 2009.
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2009 | Conference Paper | LibreCat-ID: 7857
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Book | LibreCat-ID: 5721
Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.
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2009 | Misc | LibreCat-ID: 6114
Vorteil Interim Management
R. Kabst, W. Thost, R. Isidor, Vorteil Interim Management, 2009.
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2009 | Misc | LibreCat-ID: 6115
Was zeichnet den erfolgreichen Interim Manager aus?
R. Kabst, R. Isidor, W. Thost, H. Linné, Was Zeichnet Den Erfolgreichen Interim Manager Aus?, 2009.
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2009 | Misc | LibreCat-ID: 6116
Manager auf Zeit: Ignoriert oder akzeptiert?
R. Kabst, R. Isidor, W. Thost, R. Nagel, Manager Auf Zeit: Ignoriert Oder Akzeptiert?, 2009.
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2009 | Misc | LibreCat-ID: 6117
International Fachkräfte gewinnen
R. Kabst, S. Salow, M. Baum, International Fachkräfte Gewinnen, 2009.
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2009 | Misc | LibreCat-ID: 6118
Editorial: Motivieren trotz Krise
R. Kabst, Editorial: Motivieren Trotz Krise, 2009.
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2009 | Misc | LibreCat-ID: 6119
Editorial: Zukunft sichern
R. Kabst, Editorial: Zukunft Sichern, 2009.
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2009 | Book | LibreCat-ID: 6137
International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des "Cranfield Projects on International Human Resource Management"
R. Kabst, A. Giardini, M.C. Wehner, International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6160
Ausgewählte Stichwörter zum internationalen Personalmanagement
R. Kabst, A. Giardini, in: C. Scholz (Ed.), Vahlens Großes Personal Lexikon, München/Mehring, 2009.
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2009 | Book Chapter | LibreCat-ID: 6161
Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung
R. Kabst, A. Giardini, M.C. Wehner, in: R. Kabst (Ed.), International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009, pp. 5–10.
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2009 | Book Chapter | LibreCat-ID: 6162
Das Lernverhalten früh internationalisierender Unternehmen: ein konzeptioneller Analyserahmen.
C. Schwens, R. Kabst, in: R. Moser (Ed.), Internationale Unternehmensführung - Entscheidungsfelder Und Politische Aspekte. , Deutscher Universität-Verlag, Wiesbaden, 2009, pp. 101–112.
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2009 | Book Chapter | LibreCat-ID: 6163
Die deutsche Cranet-Erhebung 2005: Empirische Befunde und Ergebnisbericht
R. Kabst, A. Giardini, in: R. Kabst (Ed.), International Komparatives Personalmanagement: Evidenz, Methodik & Klassiker Des “Cranfield Projects on International Human Resource Management,” München/Mehring, 2009, pp. 11–57.
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