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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Garnefeld I, Böhm E, Hanf L, Helm S. Unboxing video effectiveness – Does speech matter? In: 2023 AMA Summer Academic Conference, San Francisco, CA. ; 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46666
Kessing K, Garnefeld I, Böhm E. The dark and bright side of online reviews in manufacturer online shops. In: EMAC Annual Conference, Odense, Denmark. ; 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
Hanf L, Garnefeld I, Böhm E, Helm S. Stimulating engagement with unboxing videos – Does speech matter? In: EMAC Annual Conference, Odense, Denmark. ; 2023.
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
Harrmann LK, Eggert A, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing. 2023;57(3):834-857. doi:10.1108/ejm-11-2021-0914
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46662
Akalan R, Eggert A, Böhm E. Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms? Journal of Service Management Research. 2022;6(1):47-63.
LibreCat
2022 | Journal Article | LibreCat-ID: 46668
Eggert A, Harrmann L, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. EMAC Annual Conference, Budapest, Hungary. Published online 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
Kessing K, Garnefeld I, Böhm E. Should manufacturers publish online reviews in their own online shops? In: EMAC Annual Conference, Budapest, Hungary. ; 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
Akalan R, Böhm E, Eggert A. Servitization in the manufacturing industry: Where do we stand? Where do we come from? Journal of Service Management Research. 2022;6(3):204-213.
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
Alavi S, Böhm E, Habel J, Wieseke J, Schmitz C, Brüggemann F. The ambivalent role of monetary sales incentives in service innovation selling. Journal of Product Innovation Management. 2022;39(3):445-463. doi:10.1111/jpim.12600
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46660
Böhm E, Eggert A, Garnefeld I, et al. Exploring the customer journey of voice commerce: A research agenda. Journal of Service Management. 2022;6(4):216-231.
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