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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46666
K. Kessing, I. Garnefeld, and E. Böhm, “The dark and bright side of online reviews in manufacturer online shops,” presented at the EMAC Annual Conference, Odense, Denmark., 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
L. Hanf, I. Garnefeld, E. Böhm, and S. Helm, “Stimulating engagement with unboxing videos – Does speech matter?,” presented at the EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46662
R. Akalan, A. Eggert, and E. Böhm, “Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?,” Journal of Service Management Research, vol. 6, no. 1, pp. 47–63, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46668
A. Eggert, L. Harrmann, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
K. Kessing, I. Garnefeld, and E. Böhm, “Should manufacturers publish online reviews in their own online shops?,” presented at the EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
R. Akalan, E. Böhm, and A. Eggert, “Servitization in the manufacturing industry: Where do we stand? Where do we come from?,” Journal of Service Management Research, vol. 6, no. 3, pp. 204–213, 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,” Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi: 10.1111/jpim.12600.
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46660
E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” Journal of Service Management, vol. 6, no. 4, pp. 216–231, 2022.
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