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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Garnefeld, I., et al. “Unboxing Video Effectiveness – Does Speech Matter?” 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
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2023 | Conference Paper | LibreCat-ID: 46666
Kessing, K., et al. “The Dark and Bright Side of Online Reviews in Manufacturer Online Shops.” EMAC Annual Conference, Odense, Denmark, 2023.
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2023 | Conference Paper | LibreCat-ID: 46667
Hanf, L., et al. “Stimulating Engagement with Unboxing Videos – Does Speech Matter?” EMAC Annual Conference, Odense, Denmark, 2023.
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2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing, vol. 57, no. 3, Emerald, 2023, pp. 834–57, doi:10.1108/ejm-11-2021-0914.
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| DOI
2022 | Journal Article | LibreCat-ID: 46662
Akalan, R., et al. “Strategic Emphasis on Service-Based Business Models during the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?” Journal of Service Management Research, vol. 6, no. 1, 2022, pp. 47–63.
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2022 | Journal Article | LibreCat-ID: 46668
Eggert, A., et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” EMAC Annual Conference, Budapest, Hungary, 2022.
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2022 | Conference Paper | LibreCat-ID: 46669
Kessing, K., et al. “Should Manufacturers Publish Online Reviews in Their Own Online Shops?” EMAC Annual Conference, Budapest, Hungary, 2022.
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2022 | Journal Article | LibreCat-ID: 46661
Akalan, R., et al. “Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?” Journal of Service Management Research, vol. 6, no. 3, 2022, pp. 204–13.
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
Alavi, Sascha, et al. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.” Journal of Product Innovation Management, vol. 39, no. 3, Wiley, 2022, pp. 445–63, doi:10.1111/jpim.12600.
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| DOI
2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, et al. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management, vol. 6, no. 4, 2022, pp. 216–31.
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