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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Garnefeld, I., Böhm, E., Hanf, L., & Helm, S. (2023). Unboxing video effectiveness – Does speech matter? 2023 AMA Summer Academic Conference, San Francisco, CA. 2023 AMA Summer Academic Conference, San Francisco, CA.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46666
Kessing, K., Garnefeld, I., & Böhm, E. (2023). The dark and bright side of online reviews in manufacturer online shops. EMAC Annual Conference, Odense, Denmark. EMAC Annual Conference, Odense, Denmark.
LibreCat
2023 | Conference Paper | LibreCat-ID: 46667
Hanf, L., Garnefeld, I., Böhm, E., & Helm, S. (2023). Stimulating engagement with unboxing videos – Does speech matter? EMAC Annual Conference, Odense, Denmark. EMAC Annual Conference, Odense, Denmark.
LibreCat
2023 | Journal Article | LibreCat-ID: 46642
Harrmann, L. K., Eggert, A., & Böhm, E. (2023). Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing, 57(3), 834–857. https://doi.org/10.1108/ejm-11-2021-0914
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46662
Akalan, R., Eggert, A., & Böhm, E. (2022). Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms? Journal of Service Management Research, 6(1), 47–63.
LibreCat
2022 | Journal Article | LibreCat-ID: 46668
Eggert, A., Harrmann, L., & Böhm, E. (2022). Digital technology usage as a driver of servitization paths in manufacturing industries. EMAC Annual Conference, Budapest, Hungary. EMAC Annual Conference, Budapest, Hungary.
LibreCat
2022 | Conference Paper | LibreCat-ID: 46669
Kessing, K., Garnefeld, I., & Böhm, E. (2022). Should manufacturers publish online reviews in their own online shops? EMAC Annual Conference, Budapest, Hungary. EMAC Annual Conference, Budapest, Hungary.
LibreCat
2022 | Journal Article | LibreCat-ID: 46661
Akalan, R., Böhm, E., & Eggert, A. (2022). Servitization in the manufacturing industry: Where do we stand? Where do we come from? Journal of Service Management Research, 6(3), 204–213.
LibreCat
2022 | Journal Article | LibreCat-ID: 46634
Alavi, S., Böhm, E., Habel, J., Wieseke, J., Schmitz, C., & Brüggemann, F. (2022). The ambivalent role of monetary sales incentives in service innovation selling. Journal of Product Innovation Management, 39(3), 445–463. https://doi.org/10.1111/jpim.12600
LibreCat
| DOI
2022 | Journal Article | LibreCat-ID: 46660
Böhm, E., Eggert, A., Garnefeld, I., Holzmüller, H., Schaefers, T., Steinhoff, L., & Woisetschläger, D. (2022). Exploring the customer journey of voice commerce: A research agenda. Journal of Service Management, 6(4), 216–231.
LibreCat