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1 Publication
2017 | Conference Paper | LibreCat-ID: 4683
@inproceedings{Jaakonmäki_Müller_vom Brocke_2017, title={The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing}, DOI={10.24251/HICSS.2017.136}, booktitle={Hawaii International Conference on System Sciences}, author={Jaakonmäki, Roope and Müller, Oliver and vom Brocke, Jan}, year={2017} }
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