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1 Publication
2017 | Conference Paper | LibreCat-ID: 4683
The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing
R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.
LibreCat
| DOI
R. Jaakonmäki, O. Müller, J. vom Brocke, in: Hawaii International Conference on System Sciences, 2017.