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1 Publication
2017 | Conference Paper | LibreCat-ID: 4683
Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. “The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.” In Hawaii International Conference on System Sciences, 2017. https://doi.org/10.24251/HICSS.2017.136.
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