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1 Publication
2017 | Conference Paper | LibreCat-ID: 4683
Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. In Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2017.136
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