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1 Publication
2010 | Book Chapter | LibreCat-ID: 4960
@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={10.1007/978-3-658-13650-5_7}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }
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