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1 Publication
2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In Handbuch Kundenbindungsmanagement, 191–208. Wiesbaden: Gabler, 2010. https://doi.org/10.1007/978-3-658-13650-5_7.
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