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1 Publication
2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” Handbuch Kundenbindungsmanagement, Gabler, 2010, pp. 191–208, doi:10.1007/978-3-658-13650-5_7.
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