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2 Publications
2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, Andreas Eggert, and Eva Böhm. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing 57, no. 3 (2023): 834–57. https://doi.org/10.1108/ejm-11-2021-0914.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing 40, no. 3/4 (2006): 311–27. https://doi.org/10.1108/03090560610648075.
LibreCat
| DOI