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2 Publications
2023 | Journal Article | LibreCat-ID: 46642
Harrmann, Lisa Katharina, et al. “Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries.” European Journal of Marketing, vol. 57, no. 3, Emerald, 2023, pp. 834–57, doi:10.1108/ejm-11-2021-0914.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing, vol. 40, no. 3/4, Emerald, 2006, pp. 311–27, doi:10.1108/03090560610648075.
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| DOI