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2 Publications
2023 | Journal Article | LibreCat-ID: 46642
L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi: 10.1108/ejm-11-2021-0914.
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